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The website had the following in the site, "As we all become increasingly concerned about where our food comes from and what it contains, more and more of us are moving towards Organic Food consumers." We viewed that the web page stated " Kegan Udyans aim is to bring wholesomeness and sustainability into the lives of people through products that are organic and chemical free in origin." It also said " Kegan Udyan belives in nurturing with nature and tradition and offers an alternative approach to living, one that is in harmony with the environment and with ones own body." The header had Organic food products ahmedabad as the highest ranking search term. This keyword is followed by Organic food suppliers, Online organic food store, and Buy organic food which isn't as urgent as Organic food products ahmedabad. The other words they uses is Benefits of organic food. Organic food brands is included and will not be understood by web engines.